Hi, I'm Yoav.

I'm a marketer.

I've spent my career getting people's attention. Now that I have yours: I run paid media for a sports tech company, build things with AI on the side, and spoil a dog named Pinuki at every opportunity.

Download my CV Find me on LinkedIn
Click my face for a pun. Fair warning, they are dad-grade.

The non-LinkedIn version

Work is one part of the story. Here is the rest of the lineup.

Dad of two teenagers

Fluent in eye-roll, "ok" and "what's for dinner?". My conversion rate at the dinner table is excellent. The retention rate is still under review.

Pinuki, chief spoilage officer

In Hebrew, Pinuki roughly means "loves to be spoiled". He took the name as a job description, and I handle the deliveries.

Star Wars, forever

Darth Vader is my all-time favorite. It explains my view on tracking: I find your lack of attribution disturbing.

Forza Ferrari

Supporting Scuderia Ferrari builds character. Mostly patience, and a strong belief that next season is the one.

F1 Lego builder

I build the F1 sets. My pit stops are slower than the real ones, but my cars have never retired.

I built genx.rocks

A daily rock music and culture blog for Gen X, run by an AI-assisted publishing pipeline I put together myself. Rock and roll never dies, it just gets automated. Take a look.

Self-taught vibe coder

No computer science degree, plenty of curiosity. I ship the idea while it is still warm, and I let AI do the typing.

The career, one brick at a time

Newest on top. Each step sits on the one before it.

  1. Now Oct 2020 to today

    Sidelines Group

    Head of Media Partnerships

    The title fits on a business card. The job does not. I own the full P&L of all paid media at a sports technology and digital media company in real-money gaming: iGaming, sports betting and prediction markets. Channel strategy, budgets, partners and the numbers at the end of the month all land on my desk. I also built the in-house monitoring and optimization tools that help steer it.

  2. 2020

    AltNext

    Business Development, online marketing and esports

    Helped brands reach gamers through esports. A short chapter that ran straight into a global pandemic.

  3. 2018 to 2019

    YouAppi

    Video Director

    Led the growth of a new video business unit, working with sales, product, operations and marketing across the globe, and bridged performance marketing and brand awareness through mobile video.

  4. 2016 to 2018

    VidRide

    CEO

    Founded and ran a video syndication and advertising platform from scratch, as a subsidiary of Songo Media. First time in the CEO chair: sales, marketing, HR and operations, plus whatever else needed doing.

  5. 2012 to 2016

    Songo Media

    VP Video and Director, Campaign Management

    Formerly Say Media Group. Launched an ad-network across display, mobile and performance marketing, built the team of campaign managers, and worked with R&D on the API tools and automation behind it.

  6. 2009 to 2012

    Marimedia and Taptica

    Campaign Manager, Team Leader, then Director

    Where it started. I climbed from running campaigns to leading the team, and learned that performance marketing is just math with deadlines. The work later moved into mobile web with Taptica.

  7. 2004 to 2009

    The base plate

    B.Sc. in Biology, The Hebrew University of Jerusalem

    I still treat campaigns like living things: feed the ones that grow, and let the rest go extinct.

Want the formal version?

The CV has the dates, the titles and none of the puns. LinkedIn is the place to say hello.

Download my CV Find me on LinkedIn

yoavgal.me ยท Made with a little help from Claude.